for every new artist we need to create a new unique producing vision.

when we produce other artists, we must fundamentally CAPTURE THEIR ESSENCE.
we need to ask them the right questions.

we need to help them gain clarity
which fragment of their many-facetted personality is the MAIN PLAYER.

the idea „i just wanna be me, authentic.“
usually is not enough for a successful artistic endeavor.
we need to be bigger than life.

if we are bigger than life from our CORE, we WILL be authentic.

all aspects of the personality will eventually enter the game,
but even within ourselves we need a LEADER for every artistic adventure. .