it is important to build a strong foundation of trust between the artist and the producer, to create space for the artist to let go and surrender to the process.

for every new artist we need to create a new unique producing vision. when we produce other artists, we must fundamentally capture their essence.
we need to ask them the right questions. we need to help them gain clarity which fragment of their manyfacetted personality is the main player.

the idea „i just wanna be me, authentic.“ usually is not enough for a successful artistic endeavor.
we need to be bigger than life. if we are bigger than life from our core, we will be authentic. all aspects of the personality will eventually enter the game, but even within ourselves we need a leader for every artistic adventure.

if we, as producers, manage to strongly center our artists in their vision, obstacles and set-backs will no longer stop them. their minds will be off their fears of failing. they are now set up for success. successful producing always encompasses a certain amount of coaching the artist.